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<p><br/></p><p data-first-child="" data-pid="n7aK6Ei8" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><p data-first-child="" data-pid="n7aK6Ei8" style="text-align: center; margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">· 服 務(wù) 車 商，悅 享 云 端 ·</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic3.zhimg.com/80/v2-56772d560658dd0c45f46c62e2480e4a_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="430" data-original-token="v2-56772d560658dd0c45f46c62e2480e4a" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-56772d560658dd0c45f46c62e2480e4a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-56772d560658dd0c45f46c62e2480e4a_b.jpg" height="430" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳集團(tuán)</figcaption></figure><p></p><p data-pid="-j6J7gml" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在傳統(tǒng)商業(yè)模式中，汽車4S主要依靠進(jìn)銷差價(jià)盈利。業(yè)務(wù)板塊包括展廳零售、售后配件銷售、二手車和金融衍生服務(wù)。</p><p data-pid="nsTepRpw" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">然而，隨著行業(yè)快速發(fā)展和擴(kuò)張，4S行業(yè)的短板開始凸顯，經(jīng)銷商集團(tuán)經(jīng)營壓力持續(xù)增大。為提升競(jìng)爭(zhēng)優(yōu)勢(shì)，經(jīng)銷商集團(tuán)正在調(diào)整發(fā)展模式和管理方式。</p><p data-pid="ltqFv9NF" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">文</span>| 小悅悅</p><p data-pid="0CaEfQCY" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><em><span style="font-synthesis: style; font-weight: 600;">Hi Cargeer，請(qǐng)觀看本期采訪視頻~</span></em></p><p data-pid="F6f78GZm" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車是一汽紅旗品牌全國重要戰(zhàn)略合作伙伴，作為數(shù)字化轉(zhuǎn)型的新勢(shì)力，他們的表現(xiàn)可圈可點(diǎn)。從業(yè)務(wù)增長帶來的管控需求梳理，到數(shù)字化戰(zhàn)略的統(tǒng)一規(guī)劃，再到3個(gè)月16家門店的實(shí)施落地，泰岳汽車打造了一套適合自身特色的數(shù)字化管理方法論。</p><p data-pid="F6f78GZm" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">為了更深入地理解泰岳汽車的數(shù)字建設(shè)思路與實(shí)施路徑，車商悅專訪了<span style="border-bottom: 1px solid rgb(69, 69, 69);">泰岳汽車集團(tuán)CEO成曉瑩</span>及<span style="border-bottom: 1px solid rgb(69, 69, 69);">泰岳汽車集團(tuán)數(shù)字化負(fù)責(zé)人張峰。</span></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">01 為什么要發(fā)展數(shù)字化？</span></h2><p data-pid="wZzm6oLJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車集團(tuán)擁有自身的優(yōu)勢(shì)和特點(diǎn)，其門店遍布北京、上海、四川、河南、新疆、寧夏全國10多個(gè)省市自治區(qū)。因此，要將戰(zhàn)略意識(shí)傳達(dá)給各個(gè)門店并實(shí)現(xiàn)統(tǒng)一管理是一項(xiàng)極具挑戰(zhàn)的任務(wù)。而主機(jī)廠DMS品牌的封閉性增加了集團(tuán)統(tǒng)一管理的難度。</p><p data-pid="BwJvKtH_" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">通過持續(xù)穩(wěn)健的經(jīng)營，泰岳汽車的門店數(shù)也在不斷增加。此時(shí)，泰岳汽車總經(jīng)理成曉瑩認(rèn)為，集團(tuán)標(biāo)準(zhǔn)化管理和數(shù)字化支撐體系的建立，開始變得愈發(fā)重要。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic1.zhimg.com/80/v2-11a9dff20a3f6a819381674809935718_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="432" data-original-token="v2-11a9dff20a3f6a819381674809935718" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic1.zhimg.com/v2-11a9dff20a3f6a819381674809935718_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-11a9dff20a3f6a819381674809935718_b.jpg" height="432" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><p data-pid="kxC85WcE" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車集團(tuán)數(shù)字化負(fù)責(zé)人張峰，則從另一個(gè)角度講述了自己對(duì)數(shù)字化的看法。他認(rèn)為，隨著新能源汽車的興起，汽車行業(yè)正面臨新的機(jī)遇與挑戰(zhàn)。客戶在哪里？員工需要什么支持？現(xiàn)有的產(chǎn)品和服務(wù)是否能滿足客戶的需求？這些是泰岳面對(duì)的挑戰(zhàn)，也是他進(jìn)行數(shù)字化變革的方向。</p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><br/><span style="font-synthesis: style;">02 數(shù)字化建設(shè)思路</span></h2><p data-pid="j4s_CxYf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">相較于新零售行業(yè)，中國汽車經(jīng)銷商整體數(shù)字化程度并不高。張峰認(rèn)為，泰岳的數(shù)字化管理不能閉門造車，應(yīng)該從外部行業(yè)學(xué)習(xí)好的做法和模式。泰岳汽車希望通過精細(xì)化的管理體系，提高集團(tuán)運(yùn)營效率，并為門店業(yè)務(wù)賦能。同時(shí)，借助數(shù)字化工具更快速地與客戶建立聯(lián)系，更精準(zhǔn)地了解客戶需求，為客戶提供個(gè)性化服務(wù)，以提升集團(tuán)的競(jìng)爭(zhēng)力。</p><p data-pid="FEwahWaF" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">為了實(shí)現(xiàn)這一目標(biāo)，2022年，泰岳汽車集團(tuán)在金蝶EAS財(cái)務(wù)系統(tǒng)的基礎(chǔ)上上線了4S業(yè)務(wù)管理系統(tǒng)。隨后，依托業(yè)財(cái)一體的數(shù)字化底座，陸續(xù)打造了泰岳BI報(bào)表、企業(yè)微信和微商城小程序等工具。這為泰岳汽車集團(tuán)的數(shù)字化轉(zhuǎn)型提供了強(qiáng)有力的支持，同時(shí)也有助于提升了競(jìng)爭(zhēng)力，更好地應(yīng)對(duì)市場(chǎng)的挑戰(zhàn)。</p><p data-pid="ILVZNJIX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">首先，搭建一個(gè)牢固的數(shù)字化底座。</span>基于金蝶業(yè)財(cái)一體化系統(tǒng)，泰岳將業(yè)財(cái)數(shù)據(jù)進(jìn)行沉淀和匯總，包括整車管理、售后維修管理、衍生業(yè)務(wù)管理、二手車管理以及財(cái)務(wù)會(huì)計(jì)等。就像建房子，地基決定了你未來想怎么裝修，想建多高的樓。</p><p data-pid="YqQV84m6" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">其次，運(yùn)用具有社交生態(tài)能力的企業(yè)微信統(tǒng)一員工與客戶的門戶。</span>泰岳將OA、HR、SCRM等功能集成到企微平臺(tái)，通過金蝶ERP與企微的連接，將業(yè)務(wù)數(shù)據(jù)反饋到企業(yè)微信中。逐漸豐富的客戶畫像和群標(biāo)簽，將更好地幫助集團(tuán)統(tǒng)一管理客戶資源，助力門店為客戶提供精準(zhǔn)的服務(wù)。</p><p data-pid="htVDcrIS" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">緊接著，建立BI體系，打破了集團(tuán)數(shù)據(jù)孤島的局面。</span>泰岳建立了自己的數(shù)據(jù)庫，將數(shù)據(jù)進(jìn)行匯總、清洗和分析，并將關(guān)鍵指標(biāo)以圖表的形式呈現(xiàn)給管理層。這樣做的目的是幫助集團(tuán)全局把握經(jīng)營現(xiàn)狀，快速發(fā)現(xiàn)業(yè)務(wù)短板，并做出更高效的決策。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-829a4409a1b12e377c1a69aec9133ced_720w.webp" data-size="normal" data-rawwidth="1920" data-rawheight="1080" data-original-token="v2-829a4409a1b12e377c1a69aec9133ced" class="origin_image zh-lightbox-thumb lazy" width="1920" data-original="https://pic2.zhimg.com/v2-829a4409a1b12e377c1a69aec9133ced_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-829a4409a1b12e377c1a69aec9133ced_b.jpg" height="1080" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">業(yè)財(cái)一體化底座</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">03 實(shí)施落地步驟</span></h2><p data-pid="0z8G38kx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車將數(shù)字化建設(shè)視為一把手工程，由董事長掛帥，總經(jīng)理擔(dān)任組長，通過充分的前期準(zhǔn)備工作，統(tǒng)一集團(tuán)上下各部門的思想，為系統(tǒng)的順利推行鋪平了道路。</p><p data-pid="hWZCt3io" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在成都和開封兩家試點(diǎn)店上線的過程中，張峰協(xié)同金蝶實(shí)施顧問，帶領(lǐng)種子用戶制定了泰岳數(shù)字化系統(tǒng)的上線標(biāo)準(zhǔn)與細(xì)則，這些舉措為全國門店的實(shí)施打下了基礎(chǔ)。</p><p data-pid="hWZCt3io" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“最初，我們編寫了700多頁的泰岳金蝶操作手冊(cè)。但我們很快意識(shí)到視頻更便于大家理解，于是又組織種子用戶錄制了操作視頻。在這個(gè)過程中，我們發(fā)現(xiàn)某些崗位的業(yè)務(wù)差異化較大。因此，我們又組織了全國各門店關(guān)鍵崗位的員工進(jìn)行了為期兩天的線下培訓(xùn)，并將轉(zhuǎn)訓(xùn)過程總結(jié)成案例。”張峰向我們分享了系統(tǒng)實(shí)施的過程。</p><p data-pid="orWmcGro" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">正因?yàn)樘┰榔嚸恳徊蕉寄_踏實(shí)地，才有3個(gè)月時(shí)間上線16家門店的成果。目前每天超過600人在金蝶系統(tǒng)進(jìn)行單據(jù)處理。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic2.zhimg.com/80/v2-3bc04b2ce4d3feb9870e8a44ab593a75_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="555" data-original-token="v2-3bc04b2ce4d3feb9870e8a44ab593a75" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-3bc04b2ce4d3feb9870e8a44ab593a75_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-3bc04b2ce4d3feb9870e8a44ab593a75_b.jpg" height="555" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">04 帶來的改變</span></h2><p data-pid="Q77_-QWN" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在只使用DMS系統(tǒng)的時(shí)期，數(shù)據(jù)統(tǒng)一口徑需要很高的管理成本。當(dāng)集團(tuán)需要數(shù)據(jù)進(jìn)行決策時(shí)，首先各門店要從DMS導(dǎo)出數(shù)據(jù)到Excel表，再由集團(tuán)匯總報(bào)表。整個(gè)過程耗時(shí)長、效率、誤差多。</p><p data-pid="QioxVXuX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“如果數(shù)字不準(zhǔn)確，我們對(duì)任何事情的判斷都會(huì)受影響，最終導(dǎo)致決策失誤。”成曉瑩指出。</p><p data-pid="OdRzs1i7" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">現(xiàn)在各門店統(tǒng)一在金蝶EAS上錄入業(yè)務(wù)數(shù)據(jù)，集團(tuán)每天在18點(diǎn)提取當(dāng)天數(shù)據(jù)。“對(duì)我的工作來說，更省心了！ 以前更多地傾向于人治，涉及到規(guī)則和獎(jiǎng)罰的考量。現(xiàn)在至少口徑是一致的，數(shù)據(jù)時(shí)效性和準(zhǔn)確性也得到保障！”成曉瑩欣慰地表示。</p><p data-pid="Csl6RL97" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">借助數(shù)字系統(tǒng)提升集團(tuán)數(shù)字化管理能力，既能保證集團(tuán)穩(wěn)健發(fā)展和擴(kuò)張，也能保障門店的合規(guī)經(jīng)營。基于準(zhǔn)確的經(jīng)營數(shù)據(jù)可以更客觀、更快速反映門店管理的短板，助力管理層更精準(zhǔn)地定位問題。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-2922c9b5010413a78150339ada71e5f9_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="576" data-original-token="v2-2922c9b5010413a78150339ada71e5f9" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-2922c9b5010413a78150339ada71e5f9_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-2922c9b5010413a78150339ada71e5f9_b.jpg" height="576" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車集團(tuán)CEO成曉瑩</figcaption></figure><p></p><p data-pid="a9-UBPFv" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">05 人·車·生活展望</span></h2><p data-pid="Y9M_vRvW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">成曉瑩認(rèn)為，泰岳汽車已經(jīng)實(shí)現(xiàn)了基礎(chǔ)的數(shù)字化管理，未來的發(fā)展應(yīng)該更多地關(guān)注于客戶服務(wù)。作為一家涉足汽車、房產(chǎn)和新能源等多個(gè)領(lǐng)域的集團(tuán)，泰岳將能夠利用其多業(yè)態(tài)的優(yōu)勢(shì)，為客戶提供更豐富的增值服務(wù)。 “目前，紅車會(huì)會(huì)員體系正逐步搭建中，我們希望客戶不僅僅是在泰岳買車，還能夠擁有一種全新的、更多的生活方式。”成曉瑩與我們分享道。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic3.zhimg.com/80/v2-d2383324a4055feade20d7660d17e50a_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="623" data-original-token="v2-d2383324a4055feade20d7660d17e50a" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-d2383324a4055feade20d7660d17e50a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-d2383324a4055feade20d7660d17e50a_b.jpg" height="623" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><p data-pid="hiFyqiyz" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">此外，作為紅旗戰(zhàn)略合作伙伴，泰岳汽車擁有許多優(yōu)秀的一線人員，例如金融專家和鈑金維修專家；同時(shí)，泰岳也擁有眾多優(yōu)質(zhì)的紅旗客戶，這些客戶對(duì)紅旗的理解遠(yuǎn)大于銷售人員。</p><p data-pid="hiFyqiyz" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“我們希望將這些意見領(lǐng)袖（KOL）和關(guān)鍵消費(fèi)者（KOC）聚集在一起，駕駛著紅旗車輛，一同體驗(yàn)全國各地的生活，并通過直播的方式向更多的車主傳遞泰岳集團(tuán)人·車·生活的理念。”張峰分享了他的運(yùn)營設(shè)想。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic3.zhimg.com/80/v2-97d76467aca2f73fb7093609452105ea_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="487" data-original-token="v2-97d76467aca2f73fb7093609452105ea" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-97d76467aca2f73fb7093609452105ea_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-97d76467aca2f73fb7093609452105ea_b.jpg" height="487" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure><p></p><p data-pid="6MBz8dDc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">人·車·生活是一種汽車文化，也是泰岳汽車集團(tuán)的數(shù)字化愿景，不久的將來，我們將看到泰岳汽車攜手紅旗車主，共同打造出一條泰岳版的絲綢之路！</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">關(guān)于泰岳汽車集團(tuán)</span></h2><p data-pid="qVV34k6y" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽車是山東泰岳實(shí)業(yè)集團(tuán)有限公司旗下主營汽車領(lǐng)域的集團(tuán)企業(yè)，總部位于北京。自2004年在東營建立了第一家北京現(xiàn)代店起，現(xiàn)已發(fā)展為擁有50多家門店和商超的汽車經(jīng)銷商集團(tuán)。經(jīng)營品牌包括紅旗、梅賽德斯—奔馳、福特、北京現(xiàn)代等。泰岳汽車擁有全方位的汽車服務(wù)體系，包括銷售、售后、二手車、改裝、出行和出口等板塊。集團(tuán)以“為客戶創(chuàng)造價(jià)值，讓員工放飛夢(mèng)想”為原則，穩(wěn)健地發(fā)展著。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic4.zhimg.com/80/v2-c2510f154f36eaeca20fc81660011b43_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="622" data-original-token="v2-c2510f154f36eaeca20fc81660011b43" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic4.zhimg.com/v2-c2510f154f36eaeca20fc81660011b43_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-c2510f154f36eaeca20fc81660011b43_b.jpg" height="622" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車</figcaption></figure><p></p><p data-pid="HQPxSQV1" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">05 創(chuàng)見者說</span></h2><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-c0f39f875ee970fc9c8dd70052f87799_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="456" data-original-token="v2-c0f39f875ee970fc9c8dd70052f87799" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-c0f39f875ee970fc9c8dd70052f87799_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-c0f39f875ee970fc9c8dd70052f87799_b.jpg" height="456" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車集團(tuán)CEO成曉瑩</figcaption></figure><figure data-size="normal" style="margin-top: calc(2.24em); margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-35e78c41a26b1fbf3c39161ca1a0d775_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="440" data-original-token="v2-35e78c41a26b1fbf3c39161ca1a0d775" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-35e78c41a26b1fbf3c39161ca1a0d775_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-35e78c41a26b1fbf3c39161ca1a0d775_b.jpg" height="440" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽車集團(tuán)數(shù)字化負(fù)責(zé)人張峰</figcaption></figure><p></p><p data-pid="XfR2GSIX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/><br/><br/></p><section style="margin-right: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(89, 86, 86); font-size: 13px; visibility: visible; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><em style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 14px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-family: Optima-Regular, PingFangTC-light; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">- End -</strong></em></section><p><section style="margin-right: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(89, 86, 86); font-size: 13px; visibility: visible; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></section><section style="margin-right: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.578px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.5px; font-size: 24px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">百強(qiáng)經(jīng)銷商選擇</strong></span><span style="outline: 0px; max-width: 100%; font-size: 24px; color: rgb(35, 134, 238); letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </strong></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.5px; font-size: 24px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅</strong></span></section></span></section><section style="margin-right: 8px; margin-bottom: 8px; margin-left: 8px; text-wrap: wrap; background-color: rgb(250, 250, 250); outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運(yùn)營上，集團(tuán)負(fù)責(zé)規(guī)劃與監(jiān)督，門店負(fù)責(zé)執(zhí)行與需求發(fā)起。彼此間保持大量的溝通，以確保信息理解不會(huì)出現(xiàn)大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個(gè)項(xiàng)目，我認(rèn)為最大的挑戰(zhàn)在于：如何讓員工具備基礎(chǔ)的客戶運(yùn)營意識(shí)，如何將客戶運(yùn)營好，以及如何將這些行為轉(zhuǎn)化為常規(guī)動(dòng)作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎(chǔ)工作，即與每個(gè)門店溝通，介紹整體規(guī)劃和愿景，然而這些對(duì)他們來說都太遙遠(yuǎn)。因此，我們采取了三個(gè)關(guān)鍵措施：首先，一把手負(fù)責(zé)制，每個(gè)門店的總經(jīng)理是這個(gè)項(xiàng)目的第一負(fù)責(zé)人。其次，制度化，統(tǒng)一動(dòng)作標(biāo)準(zhǔn)，包括如何用企微添加客戶、發(fā)送歡迎語、發(fā)送名片、為客戶做備注、打標(biāo)簽，每個(gè)環(huán)節(jié)都有非常細(xì)致的規(guī)定。第三，績(jī)效化，每個(gè)環(huán)節(jié)都有不同的數(shù)據(jù)要求與績(jī)效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運(yùn)營行為已經(jīng)是店端自發(fā)發(fā)起的了。甚至活動(dòng)結(jié)束后，他們會(huì)自己反饋活動(dòng)的執(zhí)行效果，通過數(shù)據(jù)發(fā)現(xiàn)哪些方面還需要改進(jìn)。"],[20,"”宋雪與我們分享到。曉之以情動(dòng)之以理，康橋集團(tuán)由上至下，共同攻克了客戶運(yùn)營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; font-size: 15px; font-family: PingFangSC-light; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; align-self: stretch; flex: 0 0 auto; height: auto; border-style: solid solid solid none; border-width: 2px; border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(255, 208, 126); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; display: contents; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: contents; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: -10px; outline: 0px; max-width: 100%; font-size: 15px; font-family: PingFangSC-light; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; line-height: 0; text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 135.4px; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運(yùn)營上，集團(tuán)負(fù)責(zé)規(guī)劃與監(jiān)督，門店負(fù)責(zé)執(zhí)行與需求發(fā)起。彼此間保持大量的溝通，以確保信息理解不會(huì)出現(xiàn)大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個(gè)項(xiàng)目，我認(rèn)為最大的挑戰(zhàn)在于：如何讓員工具備基礎(chǔ)的客戶運(yùn)營意識(shí)，如何將客戶運(yùn)營好，以及如何將這些行為轉(zhuǎn)化為常規(guī)動(dòng)作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎(chǔ)工作，即與每個(gè)門店溝通，介紹整體規(guī)劃和愿景，然而這些對(duì)他們來說都太遙遠(yuǎn)。因此，我們采取了三個(gè)關(guān)鍵措施：首先，一把手負(fù)責(zé)制，每個(gè)門店的總經(jīng)理是這個(gè)項(xiàng)目的第一負(fù)責(zé)人。其次，制度化，統(tǒng)一動(dòng)作標(biāo)準(zhǔn)，包括如何用企微添加客戶、發(fā)送歡迎語、發(fā)送名片、為客戶做備注、打標(biāo)簽，每個(gè)環(huán)節(jié)都有非常細(xì)致的規(guī)定。第三，績(jī)效化，每個(gè)環(huán)節(jié)都有不同的數(shù)據(jù)要求與績(jī)效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運(yùn)營行為已經(jīng)是店端自發(fā)發(fā)起的了。甚至活動(dòng)結(jié)束后，他們會(huì)自己反饋活動(dòng)的執(zhí)行效果，通過數(shù)據(jù)發(fā)現(xiàn)哪些方面還需要改進(jìn)。"],[20,"”宋雪與我們分享到。曉之以情動(dòng)之以理，康橋集團(tuán)由上至下，共同攻克了客戶運(yùn)營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 4px; text-align: left; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;">關(guān)于 車</strong></span></span><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運(yùn)營上，集團(tuán)負(fù)責(zé)規(guī)劃與監(jiān)督，門店負(fù)責(zé)執(zhí)行與需求發(fā)起。彼此間保持大量的溝通，以確保信息理解不會(huì)出現(xiàn)大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個(gè)項(xiàng)目，我認(rèn)為最大的挑戰(zhàn)在于：如何讓員工具備基礎(chǔ)的客戶運(yùn)營意識(shí)，如何將客戶運(yùn)營好，以及如何將這些行為轉(zhuǎn)化為常規(guī)動(dòng)作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎(chǔ)工作，即與每個(gè)門店溝通，介紹整體規(guī)劃和愿景，然而這些對(duì)他們來說都太遙遠(yuǎn)。因此，我們采取了三個(gè)關(guān)鍵措施：首先，一把手負(fù)責(zé)制，每個(gè)門店的總經(jīng)理是這個(gè)項(xiàng)目的第一負(fù)責(zé)人。其次，制度化，統(tǒng)一動(dòng)作標(biāo)準(zhǔn)，包括如何用企微添加客戶、發(fā)送歡迎語、發(fā)送名片、為客戶做備注、打標(biāo)簽，每個(gè)環(huán)節(jié)都有非常細(xì)致的規(guī)定。第三，績(jī)效化，每個(gè)環(huán)節(jié)都有不同的數(shù)據(jù)要求與績(jī)效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運(yùn)營行為已經(jīng)是店端自發(fā)發(fā)起的了。甚至活動(dòng)結(jié)束后，他們會(huì)自己反饋活動(dòng)的執(zhí)行效果，通過數(shù)據(jù)發(fā)現(xiàn)哪些方面還需要改進(jìn)。"],[20,"”宋雪與我們分享到。曉之以情動(dòng)之以理，康橋集團(tuán)由上至下，共同攻克了客戶運(yùn)營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運(yùn)營上，集團(tuán)負(fù)責(zé)規(guī)劃與監(jiān)督，門店負(fù)責(zé)執(zhí)行與需求發(fā)起。彼此間保持大量的溝通，以確保信息理解不會(huì)出現(xiàn)大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個(gè)項(xiàng)目，我認(rèn)為最大的挑戰(zhàn)在于：如何讓員工具備基礎(chǔ)的客戶運(yùn)營意識(shí)，如何將客戶運(yùn)營好，以及如何將這些行為轉(zhuǎn)化為常規(guī)動(dòng)作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎(chǔ)工作，即與每個(gè)門店溝通，介紹整體規(guī)劃和愿景，然而這些對(duì)他們來說都太遙遠(yuǎn)。因此，我們采取了三個(gè)關(guān)鍵措施：首先，一把手負(fù)責(zé)制，每個(gè)門店的總經(jīng)理是這個(gè)項(xiàng)目的第一負(fù)責(zé)人。其次，制度化，統(tǒng)一動(dòng)作標(biāo)準(zhǔn)，包括如何用企微添加客戶、發(fā)送歡迎語、發(fā)送名片、為客戶做備注、打標(biāo)簽，每個(gè)環(huán)節(jié)都有非常細(xì)致的規(guī)定。第三，績(jī)效化，每個(gè)環(huán)節(jié)都有不同的數(shù)據(jù)要求與績(jī)效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運(yùn)營行為已經(jīng)是店端自發(fā)發(fā)起的了。甚至活動(dòng)結(jié)束后，他們會(huì)自己反饋活動(dòng)的執(zhí)行效果，通過數(shù)據(jù)發(fā)現(xiàn)哪些方面還需要改進(jìn)。"],[20,"”宋雪與我們分享到。曉之以情動(dòng)之以理，康橋集團(tuán)由上至下，共同攻克了客戶運(yùn)營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 4px; text-align: left; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;">商悅</strong></span></span></span></span></h1><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></strong></h1><h1 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; color: rgb(73, 73, 73); font-family: PingFangSC-Light; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶汽車網(wǎng)絡(luò)科技有限公司，自2007年起專注為汽車行業(yè)提供專業(yè)的數(shù)字化解決方案。產(chǎn)品方案覆蓋整車銷售、售后維修管理、二手車、客戶服務(wù)、營銷集客、經(jīng)營分析等各項(xiàng)業(yè)務(wù)環(huán)節(jié)，并整合智慧BI、配件集采、聚合支付、智能道閘等多項(xiàng)增值服務(wù)，助力主機(jī)廠、汽車經(jīng)銷及服務(wù)企業(yè)提升整體服務(wù)水平與運(yùn)營效率，實(shí)現(xiàn)業(yè)財(cái)稅一體的數(shù)字化升級(jí)。目前車商悅大中型集團(tuán)客戶突破100家，服務(wù)全國門店超5000家，</span><span class="wx_search_keyword_wrap" style="outline: 0px; max-width: 100%; color: var(--weui-LINK); cursor: pointer; box-sizing: border-box !important; overflow-wrap: break-word !important;">CADA</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">汽車經(jīng)銷百強(qiáng)榜中有超過40%的客戶與金蝶合作。</span></span><span data-docs-delta="[[20,"法律效力","inline-dir:\"ltr\""],[20,"\n","24:\"zhQL\"|32:4|direction:\"ltr\""],[20,"電子簽約 = 電子合同文件+簽署主體認(rèn)證+簽署意愿確認(rèn)，","inline-dir:\"ltr\""],[20,"可靠的電子簽名"],[20,"在","inline-dir:\"ltr\""],[20,"功能便捷的基礎(chǔ)上，保證合同數(shù)據(jù)安全及電子合同有效力。"],[20,"\n","24:\"Z4tK\"|direction:\"ltr\""],[20,"\n","24:\"RUb3\"|direction:\"ltr\""],[20,"根據(jù)《中華人民共和國電子簽名法》第十三條和十四條規(guī)定：可靠的電子簽名和手寫簽名或者蓋章具有同等的法律效力，電子合同是合同的另一種形式。","inline-dir:\"ltr\""],[20,"\n","24:\"9G9j\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客戶運(yùn)營上，集團(tuán)負(fù)責(zé)規(guī)劃與監(jiān)督，門店負(fù)責(zé)執(zhí)行與需求發(fā)起。彼此間保持大量的溝通，以確保信息理解不會(huì)出現(xiàn)大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顧整個(gè)項(xiàng)目，我認(rèn)為最大的挑戰(zhàn)在于：如何讓員工具備基礎(chǔ)的客戶運(yùn)營意識(shí)，如何將客戶運(yùn)營好，以及如何將這些行為轉(zhuǎn)化為常規(guī)動(dòng)作。”宋雪說到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我們做了大量的基礎(chǔ)工作，即與每個(gè)門店溝通，介紹整體規(guī)劃和愿景，然而這些對(duì)他們來說都太遙遠(yuǎn)。因此，我們采取了三個(gè)關(guān)鍵措施：首先，一把手負(fù)責(zé)制，每個(gè)門店的總經(jīng)理是這個(gè)項(xiàng)目的第一負(fù)責(zé)人。其次，制度化，統(tǒng)一動(dòng)作標(biāo)準(zhǔn)，包括如何用企微添加客戶、發(fā)送歡迎語、發(fā)送名片、為客戶做備注、打標(biāo)簽，每個(gè)環(huán)節(jié)都有非常細(xì)致的規(guī)定。第三，績(jī)效化，每個(gè)環(huán)節(jié)都有不同的數(shù)據(jù)要求與績(jī)效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“從早期的集體不理解，到","inline-dir:\"ltr\""],[20,"今天，所有運(yùn)營行為已經(jīng)是店端自發(fā)發(fā)起的了。甚至活動(dòng)結(jié)束后，他們會(huì)自己反饋活動(dòng)的執(zhí)行效果，通過數(shù)據(jù)發(fā)現(xiàn)哪些方面還需要改進(jìn)。"],[20,"”宋雪與我們分享到。曉之以情動(dòng)之以理，康橋集團(tuán)由上至下，共同攻克了客戶運(yùn)營前期階段的難題。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">聯(lián)系我們：</span></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; caret-color: rgb(0, 0, 0); color: rgb(63, 63, 63); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); box-sizing: border-box !important; overflow-wrap: break-word !important;">400-886-3178</span></strong></span></h1><p><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-indent: 0em; caret-color: rgb(0, 0, 0); color: rgb(63, 63, 63); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); box-sizing: border-box !important; 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