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<section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 務 車 商，悅 享 云 端 · </span></section><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", 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-apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); visibility: visible; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); visibility: visible; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; visibility: visible; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; visibility: visible; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; visibility: visible; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; visibility: visible; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">客戶全生命周期管理是弘仁汽車集團數(shù)字化轉(zhuǎn)型的關鍵詞。</span></p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; visibility: visible; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; 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padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); visibility: visible; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; visibility: visible; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; overflow-wrap: break-word !important;">封面來源 </strong>| <span style="outline: 0px; max-width: 100%; text-indent: 26px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽車集團</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; visibility: visible; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悅悅</span></section></section><section powered-by="xiumi.us" style="margin-bottom: 24px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 2; visibility: visible; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; visibility: visible; overflow-wrap: break-word !important;"><br/></section></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海新能源汽車的拓荒者</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2022年9月，比亞迪單月銷量突破20萬輛，三季度累計銷量接近54萬輛，而同期特斯拉全球累計銷量僅為34.38萬輛。</span></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海第一家經(jīng)營比亞迪品牌的汽車經(jīng)銷商集團</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，弘仁汽車迎來更加廣闊的發(fā)展空間！</span></section><section style="text-align: center; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe2SAdSP-AAYoViKSUm8663.JPG" _src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe2SAdSP-AAYoViKSUm8663.JPG"/></span></section><p></p><p line="Kc3i" ql-global-para="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span line-inline="nHH2" ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 9pt; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海弘仁汽車集團 閔行比亞迪4S店</span></p><p line="JzJn" ql-global-para="true" ql-global="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </p><p line="JzJn" ql-global-para="true" ql-global="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="0gSW" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"一、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"上海新能源汽車的拓荒者","0:\"rgb(77%2C%20168%2C%20238)\"|27:\"12\"|8:1"],[20,"\n","24:\"0uQv\"|7:3|direction:\"ltr\""],[20,"截止至今年8月，比亞迪已售出了96萬輛電動汽車，而曾為世界上最大的電動汽車制造商特斯拉，僅售出了24萬輛，屈居第三名。"],[20,"\n","24:\"O4MR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WjGo\"|7:3|direction:\"ltr\""],[20,"作為"],[20,"上海第一家經(jīng)營比亞迪品牌的汽車經(jīng)銷商集團","8:1"],[20,"，弘仁汽車集團與比亞迪廠商一同贏得了市場認可，迎來更加美好的發(fā)展空間！"],[20,"\n","24:\"wVjc\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/w9N5t5ZcUXWgLk1q.jpg!thumbnail"},"29:0|30:0|3:\"4800\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2964\"|ori-width:\"4800\""],[20,"\n","24:\"6WxI\"|7:3|direction:\"ltr\""],[20,"上海弘仁汽車集團 閔行比亞迪4S店","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"Kc3i\"|7:1|direction:\"ltr\""],[20,"\n","24:\"JzJn\"|7:3|direction:\"ltr\""],[20,"這一切，離不開弘仁2014年所做的重大轉(zhuǎn)型調(diào)整，舉集團之力專注經(jīng)營新能源汽車品牌。“2009年的比亞迪剛推出混動新能源，只是地方政策原因進不來上海。后來，主機廠給了我們一輛試駕車，我們團隊體驗后感覺很好，感覺比亞迪新能源一定會有很大的市場，作為十幾年的汽車人，直覺相信客戶也會喜歡。”"],[20,"弘仁汽車集團COO蔡勇","8:1"],[20,"回顧到。"],[20,"\n","24:\"0gSW\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QLXa\"|7:3|direction:\"ltr\""],[20,"自那時起，弘仁汽車集團悄然布局起新能源汽車，并堅信新能源汽車是未來的發(fā)展方向。"],[20,"\n","24:\"F77R\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QjAZ\"|7:3|direction:\"ltr\""],[20,"二、弘仁汽車的攻守道","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WAHL\"|32:4|7:3|direction:\"ltr\""],[20,"近年來，新能源車行業(yè)進入高速增長通道。不斷迭代的硬件技術、逐步普及的充電設施，以及超前的外觀設計和智能化駕駛功能等因素，使得消費者對新能源車產(chǎn)生了強烈購買興趣。"],[20,"\n","24:\"XFyY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ZmfB\"|7:3|direction:\"ltr\""],[20,"蔡總認為，通過這一輪高速增長，汽車市場會迎來穩(wěn)定期。屆時，國家和地方政策會逐步取消，但新能源消費市場已經(jīng)培育起來，未來仍有很大的發(fā)展空間。"],[20,"\n","24:\"slmO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rCOu\"|7:3|direction:\"ltr\""],[20,"作為新能源汽車行業(yè)的深度參與者，弘仁汽車集團深刻體會到，新能源汽車帶來的渠道銷售模式變革，以及客戶服務和營銷方式的改變。"],[20,"\n","24:\"EjlM\"|7:3|direction:\"ltr\""],[20,"\n","24:\"SC5K\"|7:3|direction:\"ltr\""],[20,"“以前客戶在4S店前面展廳買車，后面交車和修車；而新能源汽車品牌缺少自己的渠道積累，常選擇借助商場的流量，來擴大自己品牌影響力。我們代理新能源汽車品牌，就不能固守4S店的模式，需要投入商超店；在售后服務端，客戶會在線上商城、商超店下單，我們就需要成立區(qū)域交付中心來交付；在銷售端，我們成立新媒體運營中心，區(qū)別于線下銷售團隊，主打線上推廣和銷售。”"],[20,"蔡勇","8:1"],[20,"分享了近年來，弘仁應對新能源汽車發(fā)展所做的組織調(diào)整。"],[20,"\n","24:\"pheY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"tFV4\"|7:3|direction:\"ltr\""],[20,"如今，弘仁汽車集團已成為上海地區(qū)最大的新能源汽車經(jīng)銷商集團之一，經(jīng)營"],[20,"比亞迪、廣汽埃安、上汽榮威、吉利幾何","8:1"],[20,"等多個新能源汽車品牌的銷售和服務，在上海在閔行、楊浦、浦東及寶山地區(qū)開設有"],[20,"6","8:1"],[20,"個4S 店、"],[20,"4","8:1"],[20,"個城市展廳和"],[20,"6","8:1"],[20,"個商超體驗店，并正在籌建多家城市展廳和商超體驗店，年銷售額和維修產(chǎn)值達"],[20,"20","8:1"],[20,"多億元。"],[20,"\n","24:\"hLQV\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ogNi\"|7:3|direction:\"ltr\""],[20,"打江山難，守江山更難。弘仁汽車集團是一個傳統(tǒng)新能源4S店，同時依附于廠商，在消費者心中建立自身的獨特優(yōu)勢井不容易。“我們希望成為有互聯(lián)網(wǎng)思維的企業(yè)，通過"],[20,"建立完備的的數(shù)字管理體系，深度挖掘用戶需求，創(chuàng)造有價值的服務，與我們的用戶、員工實現(xiàn)共贏。","8:1"],[20,"”"],[20,"蔡勇","8:1"],[20,"表示。"],[20,"\n","24:\"CWIf\"|7:3|direction:\"ltr\""],[20,"\n","24:\"VvKf\"|7:3|direction:\"ltr\""],[20,"三、新起點：數(shù)字化轉(zhuǎn)型的決心","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"ozSc\"|32:4|7:3|direction:\"ltr\""],[20,"基于營銷服務的新需求，弘仁于2021年4月正式啟用金蝶車商悅車商云SaaS系統(tǒng)，并全面替代舊有系統(tǒng)。"],[20,"\n","24:\"cpIu\"|7:3|direction:\"ltr\""],[20,"\n","24:\"7mEk\"|7:3|direction:\"ltr\""],[20,"“早在2005年，弘仁就定制開發(fā)自有的業(yè)務管理系統(tǒng)，隨著新能源的快速發(fā)展，我們越來越關注客戶服務與體驗，但原有系統(tǒng)無法與客戶互動，也無法進行全生命周期的客戶管理。”"],[20,"弘仁汽車集團營銷總經(jīng)理易炎炎直言道。","0:\"rgb(255%2C%200%2C%200)\""],[20,"“我們選擇車商悅，一是考慮到與銷售和售后業(yè)務管理的貼合度；二是CRM私域客戶運營功能；"],[20,"三是業(yè)財一體的內(nèi)控管理。","1:\"rgb(249%2C%20237%2C%20166)\""],[20,"”"],[20,"\n","24:\"9fdl\"|7:3|direction:\"ltr\""],[20,"\n","24:\"aeLh\"|7:3|direction:\"ltr\""],[20,"系統(tǒng)是執(zhí)行管理層意志的工具，通過它把不同部門的管理潛力激發(fā)出來。弘仁的數(shù)字化系統(tǒng)替換工作被定義為“一把手工程”，"],[20,"集團董事長蔡享安","0:\"rgb(255%2C%200%2C%200)\""],[20,"作為項目組組長，總部各板塊負責人做副組長，協(xié)同店端推動落地。“前期我們召開了動員大會，統(tǒng)一思路，明確決心，達成共識，這樣在上線和應用過程中遇到阻力時，就能一起克服。”"],[20,"\n","24:\"esto\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UTES\"|7:3|direction:\"ltr\""],[20,"通過系統(tǒng)化的管理，流程化的建設，弘仁的數(shù)字化建設取得了初步的成效。“最直觀的改變是，為管理層減少了管理的時間成本，所有的事件和流程，都可以在系統(tǒng)里追溯；第二，隨著集團規(guī)模的不斷擴大，系統(tǒng)幫助管理層對各門店經(jīng)營數(shù)據(jù)一目了然。第三，借助移動端APP，實現(xiàn)無紙化運營，加速業(yè)務流程的流轉(zhuǎn)；第四，系統(tǒng)呈現(xiàn)的利潤和毛利實時預估，讓我們的運營決策能夠做到提前和準確。”"],[20,"易炎炎總結到。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"XPwQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NXnq\"|7:3|direction:\"ltr\""],[20,"業(yè)務管理的應用成效","8:1"],[20,"\n","24:\"7bNd\"|7:3|direction:\"ltr\""],[20,"擁抱數(shù)據(jù)，抓住機遇：","8:1"],[20,"毛利預估等業(yè)務報表，提前反映出經(jīng)營狀況，助力管理層策略調(diào)整；"],[20,"\n","24:\"sPUo\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"優(yōu)化結構，提升效率：","8:1"],[20,"整合集團資源，建立集團車型車系數(shù)據(jù)庫，建立客戶檔案，打破信息孤島，提升銷售售后業(yè)務效率；"],[20,"\n","24:\"e9fL\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"優(yōu)化流程，強化內(nèi)控：","8:1"],[20,"細化管理顆粒度，強化過程管理；權責到人，節(jié)省管理時間成本；"],[20,"\n","24:\"MC8T\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"優(yōu)化服務，提升粘性：","8:1"],[20,"通過客戶畫像，主動為車主提供不同階段的服務；通過線上渠道提升與客戶的互動頻率；"],[20,"\n","24:\"SPfj\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"移動審批，高效管理：","8:1"],[20,"成本利潤結構清晰，審批有依據(jù)；手機端審核，無紙化高效運營；"],[20,"\n","24:\"v4UQ\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"積極創(chuàng)新，增加產(chǎn)值：","8:1"],[20,"細化保險、金融按揭、二手車置換等衍生業(yè)務的管理，提升售后產(chǎn)值。"],[20,"\n","24:\"QIxT\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/s3IyjOxUPIclSHgK.png!thumbnail"},"29:0|30:0|3:\"1893\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1893\""],[20,"\n","24:\"8McA\"|7:3|direction:\"ltr\""],[20," 業(yè)務運營管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"DHsu\"|7:1|direction:\"ltr\""],[20,"\n","24:\"V43r\"|7:3|direction:\"ltr\""],[20,"四、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"人車生活服務理念","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WMv2\"|32:4|7:3|direction:\"ltr\""],[20,"解決私域流量運營是弘仁數(shù)字化轉(zhuǎn)型的首要原因。系統(tǒng)上線后，弘仁搭建了新媒體運營中心，"],[20,"用戶運營組作為核心","8:1"],[20,"負責策劃車主活動、收集客戶投訴和建議、輿情監(jiān)控；"],[20,"新媒體組","8:1"],[20,"負責撰寫新聞稿件、軟文、策劃短視頻、直播；"],[20,"業(yè)務策劃組","8:1"],[20,"負責線上活動策劃、經(jīng)營社區(qū)和客戶群，跟進線上線索。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NSKr\"|7:3|direction:\"ltr\""],[20,"弘仁汽車基于車商悅CRM，結合企業(yè)微信、微信公眾號、小程序商城微信生態(tài)做客戶全生命周期的管理，從潛客引流、客戶洞察、營銷活動策劃與車主服務。"],[20,"\n","24:\"ih2c\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/70Aw2Qk1Gz27izoy.png!thumbnail"},"29:0|30:0|3:\"1892\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1892\""],[20,"\n","24:\"3ljq\"|7:3|direction:\"ltr\""],[20,"客戶全生命周期管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"BpJ8\"|7:1|direction:\"ltr\""],[20,"\n","24:\"vwBO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"wJkx\"|7:3|direction:\"ltr\""],[20,"“疫情之前，我們每個月都會開展線下車友活動；疫情封控，大家情緒上比較壓抑，雖然都全部居家，弘仁依然想為自己的車主做些什么。最終，我們選擇了大家熟悉的游戲，舉辦了4場線上活動："],[20,"無兄弟不王者——車主王者榮耀比賽，車主K歌賽，車主故事短視頻分享，兒童節(jié)繪畫活動。","8:1"],[20,"”"],[20,"易炎炎","0:\"rgb(255%2C%200%2C%200)\""],[20,"說到，“我們開通視頻號作為直播平臺，通過公眾號進行推送報名，利用車商悅crm進行活動報名、投票等，根據(jù)不同的客戶類型，推送更匹配的活動。那段時間共新增了3萬多的認證車主，為我們優(yōu)化車主活動，提供個性化車主服務積累了數(shù)據(jù)。”"],[20,"\n","24:\"Flsy\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Kbnf\"|7:3|direction:\"ltr\""],[20,"車主活動：車主K歌賽","8:1"],[20,"\n","24:\"rAxC\"|7:3|direction:\"ltr\""],[20,"\t","31:2"],[20,"\n","24:\"OTLC\"|7:3|direction:\"ltr\""],[20,"1、前期準備：直播平臺選擇微信視頻號、唱歌軟件選擇全民K歌。","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"v7sF\"|7:0|direction:\"ltr\""],[20,"微信視頻號：微信生態(tài)下的直播平臺，能更快速地啟動公眾號粉絲、微信社群的車主。","31:2"],[20,"\n","24:\"Lgen\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"全民K歌：直播時，選手在“歡唱K歌房”里演唱并獲得演唱評分。","31:2"],[20,"\n","24:\"gCWL\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"Hx58\"|7:3|direction:\"ltr\""],[20,"2、推廣與報名：大預熱賽推廣與參賽報名","0:\"rgb(73%2C%2073%2C%2073)\"|31:2|8:1"],[20,"\n","24:\"ATUV\"|direction:\"ltr\""],[20,"公眾號招募："],[20,"將活動嵌入微信公眾號文章，并推送給微信公眾號關注用戶，進行活動招募和預告。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"17qR\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"點對點推送："],[20,"利用車商悅SCRM企微群發(fā)功能，將活動二維碼群發(fā)到客戶VIP服務群中。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"4S2B\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"2Rga\"|direction:\"ltr\""],[20,"3、投票與收尾：","0:\"rgb(73%2C%2073%2C%2073)\"|8:1"],[20,"結合車商悅SCRM營銷工具微投票","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"FKEX\"|7:3|bullet-id:\"LYxD\"|direction:\"ltr\""],[20,"微投票：集活動報名、獎項設置、粉絲投票、拉票于一體。","31:2"],[20,"\n","24:\"7VoE\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"用微信公眾號文章，推送直播投票鏈接","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"2Oyv\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"在線上商城推出","0:\"rgb(255%2C%200%2C%200)\""],[20,"車內(nèi)霧化殺菌、車內(nèi)空調(diào)清洗的商城優(yōu)惠鏈接"],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"eKUI\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"活動結束后，向參加活動的用戶定向推送調(diào)研問卷，收集意見反饋","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"AIRV\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"QFGZ\"|7:3|direction:\"ltr\""],[20,"4、活動收獲","8:1"],[20,"\n","24:\"Slvw\"|direction:\"ltr\""],[20,"與更多的車主建立更溫暖的關系，收集到了車主寶貴的改進意見，"],[20,"直播單場最高在線人數(shù)達3萬人。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"E5HK\"|direction:\"ltr\""],[20,"\n","24:\"Lfla\"|7:3|direction:\"ltr\""],[20,"“我們希望客戶不止是來買車，還能與我們有更多車相關的互動與交流，這是弘仁一直秉承的人車生活理念。”"],[20,"\n","24:\"R78F\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/zsJZJEYpaLSOLui0.png!thumbnail"},"29:0|30:0|3:\"742\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"397\"|ori-width:\"742\""],[20,"\n","24:\"HFWG\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Vg79\"|7:3|direction:\"ltr\""],[20,"以人為本，方能大成！始終把客戶利益和員工利益放在優(yōu)先級，不斷改革創(chuàng)新，不斷強化自身在新能源汽車經(jīng)銷商領域的競爭優(yōu)勢。弘仁汽車用謙虛、務實的精神做銷售、做服務，努力成為消費者選購新能源汽車最放心的汽車經(jīng)銷商集團。這就是弘仁汽車的攻守之道。"],[20,"\n","24:\"Bd8w\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ErZZ\"|7:3|direction:\"ltr\""],[20,"客戶贈言","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"pTNX\"|32:4|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“2009年的比亞迪剛推出混動新能源，</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">我們團隊試駕體驗后感覺很好，作為十幾年的汽車人，直</span>覺<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">相信客戶也會喜歡。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">”<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽車集團COO蔡勇</strong>回顧道。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></p><p line="F77R" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2014年，弘仁做了重大轉(zhuǎn)型調(diào)整，舉集團之力專注經(jīng)營新能源汽車品牌</span>，并堅信新能源汽車是未來的發(fā)展方向。</span></p><p line="F77R" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽車的攻守道</span></strong></span></strong></span></strong></strong></section><p></p><p line="XFyY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">近年來，新能源汽車行業(yè)進入高速增長通道。不斷迭代的硬件技術、逐步普及的充電設施，以及超前的外觀設計和智能化駕駛功能等因素，使得消費者對新能源車產(chǎn)生了強烈購買興趣。</span></p><p line="slmO" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">蔡勇認為，通過這一輪高速增長，汽車市場會迎來穩(wěn)定期。屆時，國家和地方政策會逐步取消，但新能源消費市場已經(jīng)培育起來，未來仍有很大的發(fā)展空間。</span></p><p line="EjlM" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為新能源汽車行業(yè)的深度參與者，弘仁汽車集團深刻體會到，</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新能源汽車帶來的渠道模式變革，以及客戶服務和營銷方式的改變。</span></strong></span></strong></span></strong></strong></p><p line="pheY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以前客戶在4S店前面展廳買車，后面交車和修車；而新能源汽車品牌缺少自己的渠道積累，常選擇借助商場的流量，來擴大自己品牌影響力。<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span>我們代理新能源汽車品牌，就不能固守4S店的模式，需要投入商超店；</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在售后服務端</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，客戶會在線上商城、商超店下單，我們就需要成立區(qū)域交付中心來交付；</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在銷售端</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，我們成立新媒體運營中心，區(qū)別于線下銷售團隊，主打線上推廣和銷售。”蔡勇分享了近年來，弘仁應對新能源汽車發(fā)展所做的組織調(diào)整。</span></p><p></p><section style="margin-right: 8px; margin-bottom: 0em; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe6eAHzIWABuso_pz6-w588.jpg" _src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe6eAHzIWABuso_pz6-w588.jpg"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0em; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海弘仁汽車集團 廣汽埃安4S店</span></p><p line="pheY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="hLQV" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如今，弘仁汽車集團已成為上海地區(qū)最大的新能源汽車經(jīng)銷商集團之一，經(jīng)營</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">比亞迪、廣汽埃安、上汽榮威、吉利幾何</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">等多個新能源汽車品牌，在上海在閔行、楊浦、浦東及寶山地區(qū)開設有</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">6</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個4S 店、</span><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">3</span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個城市展廳和</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">6</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個商超體驗店，并正在籌建多家城市展廳和商超體驗店，年銷售額和維修產(chǎn)值達</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">20</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">多億元。</span><span style="outline: 0px; max-width: 100%; text-align: center; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p line="CWIf" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打江山難，守江山更難。汽車經(jīng)銷商集團常依附于廠商，在消費者心中建立自身的獨特優(yōu)勢并不容易。“我們希望成為有互聯(lián)網(wǎng)思維的企業(yè)，通過</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立完備的的數(shù)字管理體系，深度挖掘用戶需求，創(chuàng)造有價值的服務，與我們的用戶、員工實現(xiàn)共贏。</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”蔡勇表示。</span></p><p line="CWIf" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">攻：堅定數(shù)字化轉(zhuǎn)型的決心</span></strong></span></strong></span></strong></strong></section><p></p><p line="cpIu" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">基于營銷服務的新需求，弘仁于2021年4月正式啟用金蝶車商悅車商云SaaS系統(tǒng)，并全面替代舊有系統(tǒng)。</span></p><p line="9fdl" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“早在2005年，弘仁就定制開發(fā)自有的業(yè)務管理系統(tǒng)，隨著新能源的快速發(fā)展，我們越來越關注客戶服務與體驗，但原有系統(tǒng)無法與客戶互動，也無法進行全生命周期的客戶管理。”<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽車集團營銷總經(jīng)理易炎炎</strong>回憶道。“我們選擇車商悅，一是考慮到</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">與銷售和售后業(yè)務管理的貼合度</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；二是</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">CRM私域客戶運營功能</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；三是</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">業(yè)財一體的內(nèi)控管理。</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></p><p style="margin-top: 0px; margin-bottom: 0em; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe72ANoZtAA5O_c9oOS4692.png" _src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe72ANoZtAA5O_c9oOS4692.png"/></p><p line="9fdl" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">業(yè)務運營管理</span></span></p><p line="esto" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">系統(tǒng)是執(zhí)行管理層意志的工具，通過它把不同部門的管理潛力激發(fā)出來。弘仁的數(shù)字化系統(tǒng)替換工作被定義為“一把手工程”，<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">集團董事長蔡享安</strong>作為項目組組長，總部各板塊負責人做副組長，協(xié)同店端推動落地。“前期我們召開了動員大會，</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">統(tǒng)一思路，明確決心，達成共識，</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">這樣在上線和應用過程中遇到阻力時，就能一起克服。”</span></p><p line="XPwQ" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過系統(tǒng)化的管理，流程化的建設，弘仁的數(shù)字化建設取得了初步的成效。“最直觀的改變是，為管理層</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">減少了管理的時間成本</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，所有的事件和流程，都可以在系統(tǒng)里追溯；第二，隨著集團規(guī)模的不斷擴大，系統(tǒng)幫助管理層對</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">各門店經(jīng)營數(shù)據(jù)一目了然</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。第三，借助移動端APP，實現(xiàn)無紙化運營，</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">加速業(yè)務流程的流轉(zhuǎn)</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；第四，系統(tǒng)呈現(xiàn)的利潤和毛利實時預估，</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">讓我們的運營決策能夠做到提前和準確。</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”易炎炎總結到。</span></p><p></p><section data-tools="135編輯器" data-id="93717" style="margin-bottom: 24px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; color: rgb(73, 73, 73); font-size: 15px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">業(yè)務管理的應用成效</strong></p></section></section></section></section><p></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; list-style-type: disc; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style=""><span style="font-size:14px">擁抱數(shù)據(jù)，抓住機遇：毛利預估等業(yè)務報表，提前反映出經(jīng)營狀況，助力管理層策略調(diào)整；</span></p></li><li style=""><p><span style="font-size:14px">優(yōu)化結構，提升效率：整合集團資源，建立集團車型車系數(shù)據(jù)庫，建立客戶檔案，打破信息孤島，提升銷售售后業(yè)務效率；</span></p></li><li style=""><p><span style="font-size:14px">優(yōu)化流程，強化內(nèi)控：細化管理顆粒度，強化過程管理；權責到人，節(jié)省管理時間成本；</span></p></li><li style=""><p><span style="font-size:14px">優(yōu)化服務，提升粘性：通過客戶畫像，主動為車主提供不同階段的服務；通過線上渠道提升與客戶的互動頻率；</span></p></li><li style=""><p><span style="font-size:14px">移動審批，高效管理：成本利潤結構清晰，審批有依據(jù)；手機端審核，無紙化高效運營；</span></p></li><li style=""><p style=""><span style="font-size:14px">積極創(chuàng)新，增加產(chǎn)值：細化保險、金融按揭、二手車置換等衍生業(yè)務的管理，提升售后產(chǎn)值。</span></p></li></ul><p><span style="color:#494949;font-family:-apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif"><span style="font-size: 15px; letter-spacing: 1px;"><br/></span></span></p><p><span style="color:#494949;font-family:-apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif"><span style="font-size: 15px; letter-spacing: 1px;"><br/></span></span></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">守：秉承人·車·生活的服務理念</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><p></p><p line="7Iiv" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為高價值消費品，購車交易的完成，同時也是用車生活的開始，這意味著車主對4S店的長期服務有更多的需求和更高的期待。</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">為車主提供完善的、線上線下相結合的用車服務，讓車主充分感受到高品質(zhì)、有溫度的服務體驗</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，不僅是弘仁長期以來堅持的服務理念，也是此次數(shù)字化轉(zhuǎn)型的核心訴求。</span></p><p line="QKOY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽車基于車商悅SCRM系統(tǒng)，結合微信公眾號、小程序商城等微信生態(tài)，實現(xiàn)從潛客引流、客戶洞察、到優(yōu)惠活動、積分商城、自助服務的全生命周期的線上服務。</span></p><p line="QKOY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">系統(tǒng)上線后，弘仁全新搭建了新媒體運營中心，下設的</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶運營組</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為核心，負責策劃車主活動、接收客戶投訴和建議；</span><span data-docs-delta="[[20,"作為高價值消費品，購車交易的完成，同時也是用車生活的開始，這意味著車主對4S店的長期服務有更多的需求和更高的期待。為車主提供完善的、線上線下相結合的用車服務，讓車主充分感受到高品質(zhì)、有溫度的服務體驗，不僅是弘仁長期以來堅持的服務理念，也是此次數(shù)字化轉(zhuǎn)型的核心訴求。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"H6yY\"|7:3|direction:\"ltr\""],[20,"弘仁汽車基于車商悅SCRM系統(tǒng)，結合微信公眾號、小程序商城等微信生態(tài)，實現(xiàn)從潛客引流、客戶洞察、到優(yōu)惠活動、積分商城、自助服務的全生命周期的線上服務。系統(tǒng)上線后，弘仁全新搭建了新媒體運營中心，下設的"],[20,"用戶運營組作為核心，","8:1"],[20,"負責策劃車主活動、接收客戶投訴和建議；"],[20,"新媒體組","8:1"],[20,"負責撰寫活動文案、為客戶提供短視頻和直播介紹；"],[20,"業(yè)務策劃組","8:1"],[20,"負責經(jīng)營社區(qū)和客戶群，為車主提供更豐富的商城服務。三個部門協(xié)同配合，共同運營全新的數(shù)字化服務體系。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新媒體組</span></strong></span></strong></span></strong></strong></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">負責撰寫活動文案、為客戶提供短視頻和直播介紹；</span><span data-docs-delta="[[20,"作為高價值消費品，購車交易的完成，同時也是用車生活的開始，這意味著車主對4S店的長期服務有更多的需求和更高的期待。為車主提供完善的、線上線下相結合的用車服務，讓車主充分感受到高品質(zhì)、有溫度的服務體驗，不僅是弘仁長期以來堅持的服務理念，也是此次數(shù)字化轉(zhuǎn)型的核心訴求。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"H6yY\"|7:3|direction:\"ltr\""],[20,"弘仁汽車基于車商悅SCRM系統(tǒng)，結合微信公眾號、小程序商城等微信生態(tài)，實現(xiàn)從潛客引流、客戶洞察、到優(yōu)惠活動、積分商城、自助服務的全生命周期的線上服務。系統(tǒng)上線后，弘仁全新搭建了新媒體運營中心，下設的"],[20,"用戶運營組作為核心，","8:1"],[20,"負責策劃車主活動、接收客戶投訴和建議；"],[20,"新媒體組","8:1"],[20,"負責撰寫活動文案、為客戶提供短視頻和直播介紹；"],[20,"業(yè)務策劃組","8:1"],[20,"負責經(jīng)營社區(qū)和客戶群，為車主提供更豐富的商城服務。三個部門協(xié)同配合，共同運營全新的數(shù)字化服務體系。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"作為高價值消費品，購車交易的完成，同時也是用車生活的開始，這意味著車主對4S店的長期服務有更多的需求和更高的期待。為車主提供完善的、線上線下相結合的用車服務，讓車主充分感受到高品質(zhì)、有溫度的服務體驗，不僅是弘仁長期以來堅持的服務理念，也是此次數(shù)字化轉(zhuǎn)型的核心訴求。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"H6yY\"|7:3|direction:\"ltr\""],[20,"弘仁汽車基于車商悅SCRM系統(tǒng)，結合微信公眾號、小程序商城等微信生態(tài)，實現(xiàn)從潛客引流、客戶洞察、到優(yōu)惠活動、積分商城、自助服務的全生命周期的線上服務。系統(tǒng)上線后，弘仁全新搭建了新媒體運營中心，下設的"],[20,"用戶運營組作為核心，","8:1"],[20,"負責策劃車主活動、接收客戶投訴和建議；"],[20,"新媒體組","8:1"],[20,"負責撰寫活動文案、為客戶提供短視頻和直播介紹；"],[20,"業(yè)務策劃組","8:1"],[20,"負責經(jīng)營社區(qū)和客戶群，為車主提供更豐富的商城服務。三個部門協(xié)同配合，共同運營全新的數(shù)字化服務體系。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">業(yè)務策劃組</span></strong></span></strong></span></strong></strong></span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">負責經(jīng)營社區(qū)和客戶群，為車主提供更豐富的商城服務。三個部門協(xié)同配合，共同運營全新的數(shù)字化服務體系。</span></p><p line="3ljq" ql-global-para="true" style="text-align: center; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe_uARYpuAAlvFO1E5Pk746.png" _src="http://www.chinaruizhou.com/group1/M00/58/AD/CvYhHWNDe_uARYpuAAlvFO1E5Pk746.png"/></p><p line="BpJ8" ql-global-para="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"一、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"上海新能源汽車的拓荒者","0:\"rgb(77%2C%20168%2C%20238)\"|27:\"12\"|8:1"],[20,"\n","24:\"0uQv\"|7:3|direction:\"ltr\""],[20,"截止至今年8月，比亞迪已售出了96萬輛電動汽車，而曾為世界上最大的電動汽車制造商特斯拉，僅售出了24萬輛，屈居第三名。"],[20,"\n","24:\"O4MR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WjGo\"|7:3|direction:\"ltr\""],[20,"作為"],[20,"上海第一家經(jīng)營比亞迪品牌的汽車經(jīng)銷商集團","8:1"],[20,"，弘仁汽車集團與比亞迪廠商一同贏得了市場認可，迎來更加美好的發(fā)展空間！"],[20,"\n","24:\"wVjc\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/w9N5t5ZcUXWgLk1q.jpg!thumbnail"},"29:0|30:0|3:\"4800\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2964\"|ori-width:\"4800\""],[20,"\n","24:\"6WxI\"|7:3|direction:\"ltr\""],[20,"上海弘仁汽車集團 閔行比亞迪4S店","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"Kc3i\"|7:1|direction:\"ltr\""],[20,"\n","24:\"JzJn\"|7:3|direction:\"ltr\""],[20,"這一切，離不開弘仁2014年所做的重大轉(zhuǎn)型調(diào)整，舉集團之力專注經(jīng)營新能源汽車品牌。“2009年的比亞迪剛推出混動新能源，只是地方政策原因進不來上海。后來，主機廠給了我們一輛試駕車，我們團隊體驗后感覺很好，感覺比亞迪新能源一定會有很大的市場，作為十幾年的汽車人，直覺相信客戶也會喜歡。”"],[20,"弘仁汽車集團COO蔡勇","8:1"],[20,"回顧到。"],[20,"\n","24:\"0gSW\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QLXa\"|7:3|direction:\"ltr\""],[20,"自那時起，弘仁汽車集團悄然布局起新能源汽車，并堅信新能源汽車是未來的發(fā)展方向。"],[20,"\n","24:\"F77R\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QjAZ\"|7:3|direction:\"ltr\""],[20,"二、弘仁汽車的攻守道","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WAHL\"|32:4|7:3|direction:\"ltr\""],[20,"近年來，新能源車行業(yè)進入高速增長通道。不斷迭代的硬件技術、逐步普及的充電設施，以及超前的外觀設計和智能化駕駛功能等因素，使得消費者對新能源車產(chǎn)生了強烈購買興趣。"],[20,"\n","24:\"XFyY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ZmfB\"|7:3|direction:\"ltr\""],[20,"蔡總認為，通過這一輪高速增長，汽車市場會迎來穩(wěn)定期。屆時，國家和地方政策會逐步取消，但新能源消費市場已經(jīng)培育起來，未來仍有很大的發(fā)展空間。"],[20,"\n","24:\"slmO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rCOu\"|7:3|direction:\"ltr\""],[20,"作為新能源汽車行業(yè)的深度參與者，弘仁汽車集團深刻體會到，新能源汽車帶來的渠道銷售模式變革，以及客戶服務和營銷方式的改變。"],[20,"\n","24:\"EjlM\"|7:3|direction:\"ltr\""],[20,"\n","24:\"SC5K\"|7:3|direction:\"ltr\""],[20,"“以前客戶在4S店前面展廳買車，后面交車和修車；而新能源汽車品牌缺少自己的渠道積累，常選擇借助商場的流量，來擴大自己品牌影響力。我們代理新能源汽車品牌，就不能固守4S店的模式，需要投入商超店；在售后服務端，客戶會在線上商城、商超店下單，我們就需要成立區(qū)域交付中心來交付；在銷售端，我們成立新媒體運營中心，區(qū)別于線下銷售團隊，主打線上推廣和銷售。”"],[20,"蔡勇","8:1"],[20,"分享了近年來，弘仁應對新能源汽車發(fā)展所做的組織調(diào)整。"],[20,"\n","24:\"pheY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"tFV4\"|7:3|direction:\"ltr\""],[20,"如今，弘仁汽車集團已成為上海地區(qū)最大的新能源汽車經(jīng)銷商集團之一，經(jīng)營"],[20,"比亞迪、廣汽埃安、上汽榮威、吉利幾何","8:1"],[20,"等多個新能源汽車品牌的銷售和服務，在上海在閔行、楊浦、浦東及寶山地區(qū)開設有"],[20,"6","8:1"],[20,"個4S 店、"],[20,"4","8:1"],[20,"個城市展廳和"],[20,"6","8:1"],[20,"個商超體驗店，并正在籌建多家城市展廳和商超體驗店，年銷售額和維修產(chǎn)值達"],[20,"20","8:1"],[20,"多億元。"],[20,"\n","24:\"hLQV\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ogNi\"|7:3|direction:\"ltr\""],[20,"打江山難，守江山更難。弘仁汽車集團是一個傳統(tǒng)新能源4S店，同時依附于廠商，在消費者心中建立自身的獨特優(yōu)勢井不容易。“我們希望成為有互聯(lián)網(wǎng)思維的企業(yè)，通過"],[20,"建立完備的的數(shù)字管理體系，深度挖掘用戶需求，創(chuàng)造有價值的服務，與我們的用戶、員工實現(xiàn)共贏。","8:1"],[20,"”"],[20,"蔡勇","8:1"],[20,"表示。"],[20,"\n","24:\"CWIf\"|7:3|direction:\"ltr\""],[20,"\n","24:\"VvKf\"|7:3|direction:\"ltr\""],[20,"三、新起點：數(shù)字化轉(zhuǎn)型的決心","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"ozSc\"|32:4|7:3|direction:\"ltr\""],[20,"基于營銷服務的新需求，弘仁于2021年4月正式啟用金蝶車商悅車商云SaaS系統(tǒng)，并全面替代舊有系統(tǒng)。"],[20,"\n","24:\"cpIu\"|7:3|direction:\"ltr\""],[20,"\n","24:\"7mEk\"|7:3|direction:\"ltr\""],[20,"“早在2005年，弘仁就定制開發(fā)自有的業(yè)務管理系統(tǒng)，隨著新能源的快速發(fā)展，我們越來越關注客戶服務與體驗，但原有系統(tǒng)無法與客戶互動，也無法進行全生命周期的客戶管理。”"],[20,"弘仁汽車集團營銷總經(jīng)理易炎炎直言道。","0:\"rgb(255%2C%200%2C%200)\""],[20,"“我們選擇車商悅，一是考慮到與銷售和售后業(yè)務管理的貼合度；二是CRM私域客戶運營功能；"],[20,"三是業(yè)財一體的內(nèi)控管理。","1:\"rgb(249%2C%20237%2C%20166)\""],[20,"”"],[20,"\n","24:\"9fdl\"|7:3|direction:\"ltr\""],[20,"\n","24:\"aeLh\"|7:3|direction:\"ltr\""],[20,"系統(tǒng)是執(zhí)行管理層意志的工具，通過它把不同部門的管理潛力激發(fā)出來。弘仁的數(shù)字化系統(tǒng)替換工作被定義為“一把手工程”，"],[20,"集團董事長蔡享安","0:\"rgb(255%2C%200%2C%200)\""],[20,"作為項目組組長，總部各板塊負責人做副組長，協(xié)同店端推動落地。“前期我們召開了動員大會，統(tǒng)一思路，明確決心，達成共識，這樣在上線和應用過程中遇到阻力時，就能一起克服。”"],[20,"\n","24:\"esto\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UTES\"|7:3|direction:\"ltr\""],[20,"通過系統(tǒng)化的管理，流程化的建設，弘仁的數(shù)字化建設取得了初步的成效。“最直觀的改變是，為管理層減少了管理的時間成本，所有的事件和流程，都可以在系統(tǒng)里追溯；第二，隨著集團規(guī)模的不斷擴大，系統(tǒng)幫助管理層對各門店經(jīng)營數(shù)據(jù)一目了然。第三，借助移動端APP，實現(xiàn)無紙化運營，加速業(yè)務流程的流轉(zhuǎn)；第四，系統(tǒng)呈現(xiàn)的利潤和毛利實時預估，讓我們的運營決策能夠做到提前和準確。”"],[20,"易炎炎總結到。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"XPwQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NXnq\"|7:3|direction:\"ltr\""],[20,"業(yè)務管理的應用成效","8:1"],[20,"\n","24:\"7bNd\"|7:3|direction:\"ltr\""],[20,"擁抱數(shù)據(jù)，抓住機遇：","8:1"],[20,"毛利預估等業(yè)務報表，提前反映出經(jīng)營狀況，助力管理層策略調(diào)整；"],[20,"\n","24:\"sPUo\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"優(yōu)化結構，提升效率：","8:1"],[20,"整合集團資源，建立集團車型車系數(shù)據(jù)庫，建立客戶檔案，打破信息孤島，提升銷售售后業(yè)務效率；"],[20,"\n","24:\"e9fL\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"優(yōu)化流程，強化內(nèi)控：","8:1"],[20,"細化管理顆粒度，強化過程管理；權責到人，節(jié)省管理時間成本；"],[20,"\n","24:\"MC8T\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"優(yōu)化服務，提升粘性：","8:1"],[20,"通過客戶畫像，主動為車主提供不同階段的服務；通過線上渠道提升與客戶的互動頻率；"],[20,"\n","24:\"SPfj\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"移動審批，高效管理：","8:1"],[20,"成本利潤結構清晰，審批有依據(jù)；手機端審核，無紙化高效運營；"],[20,"\n","24:\"v4UQ\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"積極創(chuàng)新，增加產(chǎn)值：","8:1"],[20,"細化保險、金融按揭、二手車置換等衍生業(yè)務的管理，提升售后產(chǎn)值。"],[20,"\n","24:\"QIxT\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/s3IyjOxUPIclSHgK.png!thumbnail"},"29:0|30:0|3:\"1893\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1893\""],[20,"\n","24:\"8McA\"|7:3|direction:\"ltr\""],[20," 業(yè)務運營管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"DHsu\"|7:1|direction:\"ltr\""],[20,"\n","24:\"V43r\"|7:3|direction:\"ltr\""],[20,"四、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"人車生活服務理念","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WMv2\"|32:4|7:3|direction:\"ltr\""],[20,"解決私域流量運營是弘仁數(shù)字化轉(zhuǎn)型的首要原因。系統(tǒng)上線后，弘仁搭建了新媒體運營中心，"],[20,"用戶運營組作為核心","8:1"],[20,"負責策劃車主活動、收集客戶投訴和建議、輿情監(jiān)控；"],[20,"新媒體組","8:1"],[20,"負責撰寫新聞稿件、軟文、策劃短視頻、直播；"],[20,"業(yè)務策劃組","8:1"],[20,"負責線上活動策劃、經(jīng)營社區(qū)和客戶群，跟進線上線索。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NSKr\"|7:3|direction:\"ltr\""],[20,"弘仁汽車基于車商悅CRM，結合企業(yè)微信、微信公眾號、小程序商城微信生態(tài)做客戶全生命周期的管理，從潛客引流、客戶洞察、營銷活動策劃與車主服務。"],[20,"\n","24:\"ih2c\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/70Aw2Qk1Gz27izoy.png!thumbnail"},"29:0|30:0|3:\"1892\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1892\""],[20,"\n","24:\"3ljq\"|7:3|direction:\"ltr\""],[20,"客戶全生命周期管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"BpJ8\"|7:1|direction:\"ltr\""],[20,"\n","24:\"vwBO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"wJkx\"|7:3|direction:\"ltr\""],[20,"“疫情之前，我們每個月都會開展線下車友活動；疫情封控，大家情緒上比較壓抑，雖然都全部居家，弘仁依然想為自己的車主做些什么。最終，我們選擇了大家熟悉的游戲，舉辦了4場線上活動："],[20,"無兄弟不王者——車主王者榮耀比賽，車主K歌賽，車主故事短視頻分享，兒童節(jié)繪畫活動。","8:1"],[20,"”"],[20,"易炎炎","0:\"rgb(255%2C%200%2C%200)\""],[20,"說到，“我們開通視頻號作為直播平臺，通過公眾號進行推送報名，利用車商悅crm進行活動報名、投票等，根據(jù)不同的客戶類型，推送更匹配的活動。那段時間共新增了3萬多的認證車主，為我們優(yōu)化車主活動，提供個性化車主服務積累了數(shù)據(jù)。”"],[20,"\n","24:\"Flsy\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Kbnf\"|7:3|direction:\"ltr\""],[20,"車主活動：車主K歌賽","8:1"],[20,"\n","24:\"rAxC\"|7:3|direction:\"ltr\""],[20,"\t","31:2"],[20,"\n","24:\"OTLC\"|7:3|direction:\"ltr\""],[20,"1、前期準備：直播平臺選擇微信視頻號、唱歌軟件選擇全民K歌。","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"v7sF\"|7:0|direction:\"ltr\""],[20,"微信視頻號：微信生態(tài)下的直播平臺，能更快速地啟動公眾號粉絲、微信社群的車主。","31:2"],[20,"\n","24:\"Lgen\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"全民K歌：直播時，選手在“歡唱K歌房”里演唱并獲得演唱評分。","31:2"],[20,"\n","24:\"gCWL\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"Hx58\"|7:3|direction:\"ltr\""],[20,"2、推廣與報名：大預熱賽推廣與參賽報名","0:\"rgb(73%2C%2073%2C%2073)\"|31:2|8:1"],[20,"\n","24:\"ATUV\"|direction:\"ltr\""],[20,"公眾號招募："],[20,"將活動嵌入微信公眾號文章，并推送給微信公眾號關注用戶，進行活動招募和預告。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"17qR\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"點對點推送："],[20,"利用車商悅SCRM企微群發(fā)功能，將活動二維碼群發(fā)到客戶VIP服務群中。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"4S2B\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"2Rga\"|direction:\"ltr\""],[20,"3、投票與收尾：","0:\"rgb(73%2C%2073%2C%2073)\"|8:1"],[20,"結合車商悅SCRM營銷工具微投票","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"FKEX\"|7:3|bullet-id:\"LYxD\"|direction:\"ltr\""],[20,"微投票：集活動報名、獎項設置、粉絲投票、拉票于一體。","31:2"],[20,"\n","24:\"7VoE\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"用微信公眾號文章，推送直播投票鏈接","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"2Oyv\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"在線上商城推出","0:\"rgb(255%2C%200%2C%200)\""],[20,"車內(nèi)霧化殺菌、車內(nèi)空調(diào)清洗的商城優(yōu)惠鏈接"],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"eKUI\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"活動結束后，向參加活動的用戶定向推送調(diào)研問卷，收集意見反饋","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"AIRV\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"QFGZ\"|7:3|direction:\"ltr\""],[20,"4、活動收獲","8:1"],[20,"\n","24:\"Slvw\"|direction:\"ltr\""],[20,"與更多的車主建立更溫暖的關系，收集到了車主寶貴的改進意見，"],[20,"直播單場最高在線人數(shù)達3萬人。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"E5HK\"|direction:\"ltr\""],[20,"\n","24:\"Lfla\"|7:3|direction:\"ltr\""],[20,"“我們希望客戶不止是來買車，還能與我們有更多車相關的互動與交流，這是弘仁一直秉承的人車生活理念。”"],[20,"\n","24:\"R78F\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/zsJZJEYpaLSOLui0.png!thumbnail"},"29:0|30:0|3:\"742\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"397\"|ori-width:\"742\""],[20,"\n","24:\"HFWG\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Vg79\"|7:3|direction:\"ltr\""],[20,"以人為本，方能大成！始終把客戶利益和員工利益放在優(yōu)先級，不斷改革創(chuàng)新，不斷強化自身在新能源汽車經(jīng)銷商領域的競爭優(yōu)勢。弘仁汽車用謙虛、務實的精神做銷售、做服務，努力成為消費者選購新能源汽車最放心的汽車經(jīng)銷商集團。這就是弘仁汽車的攻守之道。"],[20,"\n","24:\"Bd8w\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ErZZ\"|7:3|direction:\"ltr\""],[20,"客戶贈言","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"pTNX\"|32:4|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 9pt; box-sizing: border-box !important; overflow-wrap: break-word !important;">客戶全生命周期管理</span></p><p line="vwBO" ql-global-para="true" ql-global="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“疫情之前，我們每個月都會開展線下車友活動；封控期間，大家情緒上比較壓抑，雖然都全部居家，弘仁依然想為自己的車主做些什么。<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">易炎炎</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">說道。</span></span></span></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁共舉辦了4場線上活動：</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">無兄弟不王者——車主王者榮耀比賽，車主K歌賽，車主故事短視頻分享，兒童節(jié)繪畫活動。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-bottom: 0em; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/58/B3/CvYhq2NDfAOAHid7AAoaGscfTVY843.png" _src="http://www.chinaruizhou.com/group1/M00/58/B3/CvYhq2NDfAOAHid7AAoaGscfTVY843.png"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0em; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">車主K歌賽</span></p><p line="Flsy" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p line="Flsy" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“我們</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">開通視頻號</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為直播平臺</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">車商悅的</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">云呼叫中心</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，讓服務顧問邀請車主關注微信</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">公眾號</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">再根據(jù)不同的客戶類型，推送更匹配的活動報名</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">、投票等</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">考慮到車輛長時間停駛，我們?yōu)檐囍魈峁┝遂F化殺菌、空調(diào)清</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">等</span></span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">專屬優(yōu)惠券</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">那段時間</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，有</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">3萬多</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的車主</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">與我們建立起線上聯(lián)系</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">我們不僅收獲了很多車主朋友，也收到了很多中肯的建議，幫助我們把服務工作做得更好</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></p><p></p><section data-tools="135編輯器" data-id="93717" style="margin-bottom: 24px; outline: 0px; max-width: 100%; white-space: normal; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-size: 15px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">車主K歌賽</strong></p></section></section></section></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">1、前期準備：直播平臺選擇微信視頻號、唱歌軟件選擇全民K歌</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">微信視頻號：微信生態(tài)下的直播平臺，能快速地觸達公眾號和微信社群車主</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">全民K歌：直播時，選手在“歡唱K歌房”里演唱并獲得演唱評分</span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p></li></ul><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">2、推廣與報名：大預熱賽推廣與參賽報名</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">公眾號招募：將活動嵌入微信公眾號文章，并推送給微信公眾號關注用戶，進行活動招募和預告</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">點對點推送：利用車商悅SCRM企微群發(fā)功能，將活動二維碼群發(fā)到客戶VIP服務群中</span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p></li></ul><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">3、投票與收尾：結合車商悅SCRM微投票</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">微投票：集活動報名、獎項設置、粉絲投票、拉票于一體</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">用微信公眾號文章，推送直播投票鏈接</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">在線上商城推出車內(nèi)霧化殺菌、車內(nèi)空調(diào)清洗的商城優(yōu)惠鏈接</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">活動結束后，向參加活動的用戶定向推送調(diào)研問卷，收集意見反饋</span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p></li></ul><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">4、活動收獲</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">與更多的車主建立更溫暖的關系，收集到了車主寶貴的改進意見，直播單場最高在線人數(shù)達3萬人</span></p></li></ul><p line="R78F" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">“我們希望客戶不止是來買車，還能與我們有更多車相關的互動與交流，這是弘仁一直秉承的人·車·生活理念。”</span></p><p line="R78F" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px"><br/></span></p><p line="Bd8w" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微軟雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以人為本，方能大成！</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">始終把客戶利益和員工利益放在第一位，不斷改革創(chuàng)新，強化核心競爭力，用謙虛務實的精神，努力成為消費者購買新能源汽車的第一選擇，這就是弘仁汽車的攻守之道。</span></p><p style="margin-top: 0px; margin-bottom: 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p><br/></p>