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集客成本居高不下？4S店數字化營銷升級三步走

4S店運營管理 營銷獲客 4S店管理 經銷商管理系統  瀏覽：2510 發布時間：2021/08/12

<p><br/></p><p><br/></p><p><br/></p><p><br/></p><p><br/></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服務車商，悅享云端 · </span></section><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 5px; margin-left: 8px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/37/51/CvYhHWEUw2CANKxNABR9EHz1A1w701.png" _src="http://www.chinaruizhou.com/group1/M00/37/51/CvYhHWEUw2CANKxNABR9EHz1A1w701.png"/></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); letter-spacing: 0.544px; text-align: justify; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">隨著汽車保有量的不斷增加，新能源汽車滲透率的不斷提升，服務車主所創造的價值比例將持續提高。我們需要考慮，未來如何適應車主對售后服務、保障、二手車交易的更高要求。</span></p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); letter-spacing: 0.544px; text-align: justify; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面來源 </strong>| Pexels</section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悅悅</span></section></section><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0pt 8px 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2021年以來，局部疫情反復、芯片供給不足、原材料價格上漲，經銷商的經營面臨諸多的不確定性。從中國汽車流通協會發布的“2021年上半年全國汽車經銷商生存狀況”的數據看，上半年虧損的經銷商比例有所下降，占比達30.4%，其中<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">獲客成本高成為影響經銷商發展的主要原因。</strong>受到內外環境的雙重影響，經銷商面臨營銷困境，同時也面臨較大的生存競爭壓力！</span></section><section style="margin: 0pt 8px 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶爭奪日益激烈</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(0, 82, 217); font-family: PingFangSC-Light, NotoSansSC-Light, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，</span></strong></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一方面，隨著互聯網技術的發展成熟，線上消費常態化；另一方面，傳統經銷商門店引流乏力，用戶分層不精細，持續拉新卻難以留下高價值用戶；業務流程數字化程度低，導致服務效率不高，用戶體驗差；基盤客戶流失，缺少有效的留存工具。車商的營銷策略屢屢受阻，傳統的經營模式難以適應當下營銷需求，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">獲客、運營、管理需要新的解決方案。</strong></span></section><section style="margin: 0pt 8px 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">在數字化轉型的浪潮之下，汽車行業正向著以“用戶為中心”的平臺營銷體系轉變。</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">近兩</span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">年以特斯拉為代表的新能源汽車，和以蔚來、小鵬為代表的造車新勢力，正迅速崛起。他們從渠道形態和商業模式開始變革，同時還形成了以汽車電商、大數據賦能為代表的新零售模式。此外，華為與汽車品牌賽力斯合作，在華為旗艦店售賣賽力斯華為智選新車，也是一個創新示范。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">數字時代連接的便利性，使消費場景更趨多元化、碎片化，流量價值凸顯。</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">從華為門店數字化轉型的相關數據看，通過智能導購自助完成的門店業務占48.3%，粉絲轉會員轉換率達74%，門店業務會員消費占比達46%。汽車經銷商如何把握好時代機遇，利用數字化技術，構建以個體消費者為核心的全生命周服務體系，打造車商經營的核心競爭力，成為當下數字化轉型的關注點。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅SCRM營銷解決方案，幫助4S店實現戰略升級三步走。</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0pt 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135編輯器" data-id="105274" style="max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -4px; max-width: 100%; box-sizing: border-box; width: 18px; height: 3px; background-color: rgb(11, 121, 255); overflow: hidden; transform: rotate(0deg); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="padding: 7px 25px; max-width: 100%; box-sizing: border-box; background-color: rgb(246, 249, 253); border-width: 1px; border-style: solid; border-color: rgb(91, 165, 255); overflow-wrap: break-word !important;"><section data-brushtype="text" hm_fix="323:394" style="max-width: 100%; font-size: 16px; letter-spacing: 1.5px; color: rgb(11, 121, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">從“產品思維”到“用戶思維”</section></section><section style="max-width: 100%; display: flex; justify-content: flex-end; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -8px; max-width: 100%; box-sizing: border-box; width: 7px; height: 7px; background-color: rgb(11, 121, 255); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">第一步，在思維</span><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">模式<span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">層面，完成“產品思維”到“用戶思維”的轉變。</span></span></strong><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">產品思維強調產品功能，用戶思維主要強調用戶能得到什么樣的服務，解決什么樣的需求。</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">以用戶思維的方式來經營客戶，</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">車商需要在數字化轉型規劃階段，就建立覆蓋用戶全生命周期的數字營銷體系。</strong><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">用數據賦能服務，跟進用戶全旅程，洞察用戶真需求，如增值、換購、轉介紹等，以便提供更及時、更高品質的服務。</span></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在汽車存量市場下，以“車企為中心”產業鏈模式，正在向以“客戶為中心”的平臺運營模式過渡，思維的轉變是4S店發展的前提。 </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/37/57/CvYhq2EUwx6AO0PbAADMHVGTCmU086.png" _src="http://www.chinaruizhou.com/group1/M00/37/57/CvYhq2EUwx6AO0PbAADMHVGTCmU086.png"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><h2 data-foldable-wrapper="" style="margin-top: 0pt; margin-bottom: 0pt; font-weight: 400; font-size: 11pt; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0pt 16px; max-width: 100%; letter-spacing: 0.544px; line-height: 1.7; font-size: 11pt; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135編輯器" data-id="105274" style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -4px; max-width: 100%; box-sizing: border-box; width: 18px; height: 3px; background-color: rgb(11, 121, 255); overflow: hidden; transform: rotate(0deg); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="padding: 7px 25px; max-width: 100%; box-sizing: border-box; background-color: rgb(246, 249, 253); border-width: 1px; border-style: solid; border-color: rgb(91, 165, 255); overflow-wrap: break-word !important;"><section data-brushtype="text" hm_fix="323:394" style="max-width: 100%; font-size: 16px; letter-spacing: 1.5px; color: rgb(11, 121, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">從業務管控到營銷賦能</section></section><section style="max-width: 100%; display: flex; justify-content: flex-end; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -8px; max-width: 100%; box-sizing: border-box; width: 7px; height: 7px; background-color: rgb(11, 121, 255); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">第二步，在技術實現層面，不能僅停留在個別工具的應用上，更要重視整體數字化平臺的搭建。</span></strong>車商要重視完整的數字化系統建設，打破不同業務之間的數據孤島，讓信息伴隨用戶的需求，在企業內部高效流轉。單個工具的應用，對用戶消費的全生命周期來說是斷層的，數據難以發揮真正的效能。<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">數字化轉型的目的</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">不僅是為了</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">提升企業內部管理能力</strong>，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">更要能支撐用戶的全生命周期、全旅程的優質服務體驗</strong>，讓企業更了解用戶，讓用戶更信任企業。</span></section></h2><p></p><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在業務端，</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過車商悅ERP管理系統，規范各門店業務流程標準，從<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">意向管理、整車管理</strong>，到<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">售后維修管理、庫存管理、二手車管理</strong>等業務流程，提升集團管控能力和運營效率，形成統一的數據中心。同時，為用戶全生命周期的服務提供有效的數據支撐。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在營銷端，</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過SCRM營銷系統，構建用戶私域流量池，服務用戶的全生命周期，從<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">流量收集、客戶洞察、線索輸出、</strong>到<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">客戶聯系、服務優化、提高粘性</strong>等方面，提升用戶的消費體驗。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過打破各部門、各業務環節的數據壁壘，形成總部-門店-客戶三位一體的經營體系，實現營銷與服務、業務與財務、運營與管控的有機整合。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group2/M00/08/8C/CvYhq2EUw36AQkUnAAOaXTJzaGY322.png" _src="http://www.chinaruizhou.com/group2/M00/08/8C/CvYhq2EUw36AQkUnAAOaXTJzaGY322.png"/></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: 2; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(178, 178, 178); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"> </span>金蝶車商悅ERP業務系統+SCRM營銷系統 </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; color: rgb(178, 178, 178); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">運營私域流量，將流量變為“留”量。</span></strong>如果說，公域流量獲取成本過高，那通過建立自主的私域流量池，對用戶全生命周期進行深度洞察，以更低成本的運營方式，提升企業的主動服務能力，全面優化用戶的消費體驗，不失為一個更有市場競爭力和長期價值的選擇。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">企業微信是企業開展私域運營，承接全渠道用戶，進行精細化運營的關鍵節點。</span></strong>用戶掃描渠道碼，成功添加企業微信；線索分發到服務顧問，顧問了解用戶需求，提供基礎服務，并進行初步的標簽分類，推薦用戶進入企微社群；通過整合線上線下各渠道數據，對用戶群進行精準分層運營；通過打通ERP和SCRM系統數據，顧問可在企業微信側邊欄獲得聊天用戶的畫像，了解車主的用車偏好、消費習慣等特點，提升溝通效率，加快響應速度。 </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">企業微信不僅是一個私域運營的工具，更是一個開放的生態，憑借與SCRM的深度結合，為車企帶來更豐富的集成服務。</span></section><section style="text-align: center; margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group2/M00/08/8C/CvYhq2EUw5GANgX6AAHWxpfuiqg461.png" _src="http://www.chinaruizhou.com/group2/M00/08/8C/CvYhq2EUw5GANgX6AAHWxpfuiqg461.png"/></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: 2; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(178, 178, 178); overflow-wrap: break-word !important;"> 企業微信——運營工具化、移動化、數據化、集成化</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: 2; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(178, 178, 178); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公眾號和小程序是鏈接用戶、提供及時便利服務的重要渠道。</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">隨著線上消費場景的普及，越來越多的用戶，傾向于先線上了解汽車信息（汽車性能/ 內飾的全方位深度展示/服務套餐），再到線下門店體驗。微信公眾號和小程序貼近日常生活習慣，憑借高活躍度和滲透率，成為提供用戶服務的最佳平臺。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶通過關注門店微信公眾號，可以自助瀏覽新車介紹和資訊，進行在線詢價與溝通；通過完成車主認證，可在線預約維修保養，并對顧問進行服務評價；車主可自主在商城進行積分支付、兌換、儲值；在業務的關鍵節點，還能接收重要的消息提醒等。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公眾號等線上渠道，增加了經銷商與潛客互動的機會，充分滿足了老客戶的服務需求，降低用戶的購買門檻。同時，也要求經銷商珍惜每一次與客戶直接接觸的機會，以更優質的服務體驗，推動潛在用戶做出購買決策。</span></section><section style="text-align: center; margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/37/51/CvYhHWEUw6yAFOLtAAZTNFjTBXs938.png" _src="http://www.chinaruizhou.com/group1/M00/37/51/CvYhHWEUw6yAFOLtAAZTNFjTBXs938.png"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(178, 178, 178); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">遠通集團微信公眾號界面</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin: 0pt 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 1.7; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135編輯器" data-id="105274" style="max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -4px; max-width: 100%; box-sizing: border-box; width: 18px; height: 3px; background-color: rgb(11, 121, 255); overflow: hidden; transform: rotate(0deg); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="padding: 7px 25px; max-width: 100%; box-sizing: border-box; background-color: rgb(246, 249, 253); border-width: 1px; border-style: solid; border-color: rgb(91, 165, 255); overflow-wrap: break-word !important;"><section data-brushtype="text" hm_fix="323:394" style="max-width: 100%; font-size: 16px; letter-spacing: 1.5px; color: rgb(11, 121, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">從理論指引到實踐案例</section></section><section style="max-width: 100%; display: flex; justify-content: flex-end; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -8px; max-width: 100%; box-sizing: border-box; width: 7px; height: 7px; background-color: rgb(11, 121, 255); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">最后，在實踐層面，可以借鑒更多成功的創新嘗試，助力自身完善的轉型規劃，建立牢固的數字底座。</span></strong></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">東莞美東集團，</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">整體數字化平臺</strong>的建設，不僅構建了統一的信息共享與系統集成平臺，提高了集團總部管控力度，實現了集團總部與下屬55家門店之間的信息溝通和共享，解決了門店分散、數據割裂、不易管理的難題。更借助高效的數字營銷、線索跟進及供應鏈管理，實現存貨周轉上的精細化運營，平均存貨周轉天數僅為28天，大大超出行業整體水平。</span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p line="SGwK" style="margin-top: 0pt; max-width: 100%; clear: both; min-height: 1em; font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">山東遠通集團</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，依靠<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">線上服務系統</strong>的支撐，深度經營自己的會員體系，不僅讓70多萬車主可以在線查看卡券和交易記錄、預約維修和保養、購買優惠套餐，還可以通過在線商城，讓車主以優惠的價格購買多重類別的商品，享受多維度的服務體驗，僅紅酒類交易額就突破2000萬。</span></p></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">廈門信達國貿集團</strong>，門店營銷活動都是借助<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">客戶標簽</strong>體系，為特定人群精準推送，一小時內報名率就超過10%，且8成的客戶表示會進行增購。疫情之后，信達國貿更是將在線直播和數字營銷充分結合，單場直播的回廠轉化率接近20%。</span></section><section style="text-align: center; margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.chinaruizhou.com/group1/M00/37/57/CvYhq2EUw7-AVcZdAAZTNFjTBXs036.png" _src="http://www.chinaruizhou.com/group1/M00/37/57/CvYhq2EUw7-AVcZdAAZTNFjTBXs036.png"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(178, 178, 178); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">信達國貿二手車直播</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">隨著汽車保有量的不斷增加，新能源汽車滲透率的不斷提升，服務車主所創造的價值比例將持續提高，這也需要我們不斷思考，未來如何滿足車主在選車、購車、用車、換車等業務場景中提出的更高要求。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">14年來，金蝶車商悅在汽車行業的數字化領域一路奮進，<span style="max-width: 100%; color: rgb(98, 99, 102); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以技術創新為突破，持續為全國5000+門店提供服務。</span></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">面對車主的消費升級，</span></strong></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅的汽車經銷商數字化解決方案也將不斷進化和迭代</span></strong></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，通過數字化平臺和移動互聯網，助力車商與用戶建立有效連接，打造私域流量池，實現用戶全生命周期價值的最大化，賦能汽車流通行業的數字化轉型升級。</span></section><p></p><p><br/></p>

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